Redditch South Reporting Back Travel and Transport Worcestershire County Council

Vehicle Activated Speed sign installed on Birchfield Road

Craig Warhurst and I as County Councillors for Redditch South were pleased to fund a new VAS sign on Birchfield Road, following a request from local Redditch Borough Councillor Joanne Beecham, supported by Councillor Juliet Barker-Smith and recently retired Councillor Tom Baker-Price as the 3 Headless Cross and Oakenshaw councillors at the time. The local Safer Neighbourhood policing team also supported the request.

This follows the installation of the new play park off Birchfield Road. Craig and I are also looking at further measures at this location and hope to report back soon.

The sign will measure the speed of oncoming vehicles and flash a reminder notice if they are exceeding the speed limit, which is 30mph for this section of the road.

The cost to the taxpayer for installing these signs is around £3,000 per fitting. Craig and I as local County Councillors have access to a small budget each year to support a range of localised highways interventions, including these VAS signs. They are largely effective in reducing average speeds for a given area, but over time need to be moved around as people get used to seeing them and no longer pay attention to them.